OMODA / JAECOO

Sr. Graphic Designer + Creative

Had the opportunity to work with OMODA, as well as it's premium sister brand JAECOO on their arrival to the mexican and latin american market.

They were on the lookout for an agency that could deliver creative ideas for their launches and the tropicalization of their concepts to our market, as well as the creation of graphic assets for their promos and events. We also had the opportunity to be behind the creation of important pieces for them like the production of their first video commercial in Mexico and hooking them up with their first key opinion leader, Dana Paola.

Some of my tasks included:

Adapting their KVs for printed media and different sizes to be used around the country.
Editing and adapting oficial videos for promos and social interactions with their audience.
Developing concepts and ideas for their lauches of the the models C5, GT and O5
Adapting videos from HQ in China for their communications in the mexican market
Working closely with the team of their main brand spoke-person, global super star Dana Paola, making sure both her image and the brand's were on tone for communication and promos.
Organizing photoshoots with Dana Paola to develop material to be used in the brand's channel all year long.
Pitching and presenting ideas to HQ in China and local brand.

Revising art direction for their monthly posts and content in social media.
Attending meeting with brand and HQ to align needs and future projects as well as goals and results.
Creating mock ups and developing products to be handed on their events to the public and partners.
Creating slogans and taglines for their products. For C5 we presented the concept : TRULY ICONIC and for O5 GT : BREAKING PARADIGMS.
Adapting paid material for promos to different sizes and goals liker AWARENESS and CONSIDERATION.
Creating, editing and adapting material to be used on their official website.
Creating professional and clean photomontages with the image of the spoke-person highlighting both her image and the cars.
Creating invitations and save the date reminders to be sent to partners for their official events.
Developing and presenting the brand pillars of the brand in the country.