CASA1900

Rebranding and Graphic Consulting

CASA1900 is the rebrand of the bakery Ballaró in Mexico City, located in an iconic building in the neighbourhood of La Roma built in 1908 during the Porfiriato era.

The development of the concept was done in close collaboration with the architect of the project to ensure both the renovation of the space and the brand would feel integrated.

Combination Mark

Logomark

Logotype

Concept and Inspiration:

Natural textures
Handmade botanical illustrations
The sun and the moon
Geometric shapes
Earth colors
Plants and green color
Dynamism
The feminine and organic elements

The goal was a space that invites you to be present through design and nature.

A reflection of quality and tradition between a sophisticated and enthusiastic personality thanks to the graphic and architectural elements but that aims to transport you to a moment of isolation from the outside world where you can enjoy, relax and take care of yourself.

Elements designed and created for the project:

Brand book and basic brand elements like logo, color palette and correct brand usage.
Printed menu
Coasters
Labels
Illustrations and patterns
Wrapping and decorative paper
Paper cups design
Outdoor and Indoor signage
Stickers
To-go boxes

All graphic elements were delivered to the client revised and ready to print.

Main Color Palette

Secondary Color Palette

Print

C 44% M 49%
Y 87% Y 23%

C 68% M 47%
Y 98% Y 46%

C 71% M 65%
Y 64% Y 70%

C 19% M 85%
Y 100% Y 9%

Web

#806A39

#404D23

#252525

#BC451F

Screen

R128 G106 B57

R64 G77 B35

R37 G37 B37

R188 G70 B39

Pantone

7756 C

5743 C

426 C

7598 C

Color Test

Main Typography

Screenshot 2025-02-19 at 7.02.22 p.m..png

Secondary Typography

Screenshot 2025-02-19 at 7.02.38 p.m..png

Mock Ups

The coffee shop has had a big impact on social media thanks to the good design, atmosphere and architecture, prices and service becoming one of the favorite spots of turists and locals alike.